Dairy Capital Run Logo
The Dairy Capital Run, an important annual fundraiser for the Woodstock General Hospital Foundation, required an updated look and branding to attract new sponsors and improve community awareness and participation. This new logo depicts a newly stylized running cow with a fresh 'happy' look and colour scheme. The new logo and associated campaign designed by AZ Group helped to attract new sponsor interest and boosted attendance to a record number of participants in its first year of use. Created by AZ Group in 2002, this new logo has been in use ever since and has helped to raise the level of awareness and participation. The logo has achieved 'goodwill brand ambassador' status for this important Woodstock event.
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